Contacting an Amazon seller to propose a collaboration or negotiate a partnership can be a real challenge. But what channel is the most effective: email, formal and structured, or phone, direct and engaging? Each method has its advantages and disadvantages, depending on the goal and the seller’s availability. While email allows for precise follow-up, the phone offers a more human and immediate interaction. So, which one should you prioritize to maximize your chances of a response? Discover in this article the strengths of each option to refine your prospecting strategy.
1. Email: A formal and effective communication channel
Email stands out as an essential tool in prospecting Amazon sellers. Structured, professional, and non-intrusive, it allows for a gentle first contact while giving the seller time to evaluate the proposal.
A professional and structured means
One of the main advantages of email lies in its ability to convey detailed information. Unlike a phone call, it allows for attachments (presentation, case studies, customer testimonials) to support a collaboration offer. An Amazon seller, often approached, will appreciate a clear, personalized, and concise message that demonstrates a serious and thoughtful approach.
Ease of automation and follow-up
Another major asset of email is its potential for automation. With customer relationship management (CRM) tools like HubSpot or Mailchimp, it’s possible to send bulk emails, schedule follow-ups, and track open rates. A segmented approach – for instance, adapting the message based on the seller’s sales volume or product niche – can significantly improve the response rate.
Disadvantages of email
However, email has its limitations. According to a HubSpot study, the average open rate for marketing emails is around 20%, and the response rate ranges between 1% and 5%. Additionally, some messages may be ignored or end up in spam. Email is therefore an effective first approach but often requires a follow-up call to maximize engagement chances.
2. Phone: A direct approach for quick results
While email offers a formal and methodical approach, the phone stands out for its immediate impact and more engaging nature. By establishing direct contact with the seller, you maximize your chances of capturing their attention and obtaining a real-time response.
A more human and engaging contact
Unlike an email that can be ignored or drowned in an overloaded inbox, a phone call puts your interlocutor in front of an immediate decision. Verbal communication allows for establishing a relationship of trust and capturing non-verbal signals (tone, hesitations) that inform on the seller’s interest.
For example, in the context of a collaboration with an Amazon influencer, a well-prepared call can quickly help understand the seller’s expectations and adapt your pitch accordingly. According to a Sales Insights Lab study, 41.2% of salespeople claim that the phone remains their most effective prospecting tool.
An effective channel for quick decisions
The phone is particularly suited for exchanges requiring an immediate decision. An Amazon seller, often busy managing their stocks and orders, will appreciate a brief and targeted conversation that gets straight to the point. Moreover, a call allows for immediately addressing certain objections, unlike an email that may require several back-and-forth exchanges before obtaining a clear response.
The limits of the phone
However, the phone also presents constraints. A call at an inopportune moment may be perceived as intrusive and result in rejection. Additionally, the absence of written records complicates the follow-up of exchanges. To optimize the effectiveness of the phone, it is therefore recommended to use it in conjunction with an email, in order to structure the exchange and ensure traceability.
Email provides a methodical approach, while the phone fosters direct engagement. For optimal prospecting, combine these two channels. With SellerData, instantly retrieve the contact details of Amazon sellers and contact them effectively, adapting your strategy to maximize your chances of collaboration.
